 |
| Top Earning AdSense Ad Formats |
Top Earning AdSense Ad Formats for Blogger (2026 Guide):
Google AdSense remains one of the most reliable monetization methods for Blogger users, but simply placing ads on your site does not guarantee high earnings. The real key to maximizing revenue lies in choosing the top-earning AdSense ad formats and using them strategically across your Blogger website. Many new and even experienced bloggers struggle because they rely on default ad settings without understanding which ad types actually generate the highest clicks, impressions, and RPM.
Blogger is a powerful platform for content creators due to its simplicity, fast indexing, and seamless integration with Google AdSense. However, to fully unlock its earning potential, publishers must focus on ad formats that align with user behavior, content layout, and mobile responsiveness. Different ad formats perform differently depending on where they are placed, how users interact with them, and whether the traffic is desktop or mobile. Using the wrong format can lower your CTR and CPC, while the right format can significantly boost your overall AdSense income.
In this guide on Top Earning AdSense Ad Formats for Blogger, we will explore the most profitable ad units that consistently deliver better results for Blogger websites. From responsive display ads and in-article ads to matched content and anchor ads, each format has unique advantages when used correctly. Understanding how these ad types work will help you balance user experience with monetization, ensuring that ads enhance your site rather than disrupt it.
Whether you are running a niche blog, an informational website, or a monetized content platform, selecting the right AdSense ad formats can make a noticeable difference in your monthly earnings. This article is designed to help Blogger users make informed decisions, optimize ad placement, and increase revenue without violating Google AdSense policies. By applying the insights shared here, you can turn your Blogger site into a more profitable and sustainable online asset.
There are different types of Ad Formats in Google AdSense, like-
1. Display Ads (Responsive Display Ads)
2. In-Articles Ads
3. Anchor Ads (Mobile)
4.Vignette Ads
5. Multiplex Ads
6. Matched Content Ads
7.Anchor Ads(desktop)
8. Auto Ads
9. Text Ads
10. In Feed Ads
1. Display Ads
(Responsive Display Ads):
Display Ads are the most common and widely used ad format in Google
AdSense. These ads can appear as text, image, animated, or rich media ads.
Responsive Display Ads automatically adjust their size, appearance, and format
according to the screen size and layout of the website. Google uses machine
learning to show the best-performing ad style for each visitor.
Responsive Display Ads are designed to fit perfectly on desktops, tablets, and mobile devices. They blend well with website layouts and provide a balance between visibility and user experience. Because of their flexibility, they are often the highest-earning ad format for many publishers.
How to use:
· Enable Responsive Display Ads in AdSense
· Copy the ad code
· Place it in the header, sidebar, or within content
Key Features:
· Automatically adjusts to screen size
· Supports image, text, and video ads
· High advertiser demand
· Better CPM and CTR
Where to use (Best Practice):
· Above the fold
· Sidebar
· Between content sections
Best for:
· Blogger: Excellent
· WordPress: Excellent
· Custom websites: Excellent
2. In-Article Ads:
In-Article Ads are ads specifically designed to appear inside written
content. These ads are optimized to match the look and feel of the article,
making them less intrusive. They appear naturally between paragraphs,
increasing the chance that readers will notice them while reading.
Because readers are already engaged with the content, In-Article Ads usually have a high click-through rate (CTR). Google automatically optimizes the size and placement of these ads to maintain a good reading experience.
How to use:
· Create an In-Article Ad unit
· Insert the code between paragraphs
Key Features:
· Blends with content
· High CTR
· Mobile-friendly
Where to use:
· Long blog posts
· News articles
· Educational content
Best for:
· Blogger: Very good
· WordPress: Very good
· Content websites: Excellent
3. Anchor Ads
(Mobile):
Anchor Ads are fixed ads that stick to the bottom or top of the mobile
screen. They remain visible while the user scrolls, ensuring constant
visibility. Users can close the ad if they want, which keeps the experience
user-friendly.
These ads are highly effective on mobile devices where screen space is limited. Because mobile traffic is very valuable, Anchor Ads often generate high revenue.
How to use:
· Enable Anchor Ads in Auto Ads
· Google places them automatically
Key Features:
· Always visible
· High engagement
· User-controlled close button
Where to use:
· Mobile websites
· Blogs with high mobile traffic
Best for:
· Blogger: Excellent
· WordPress: Excellent
· Mobile-first sites: Best
4. Vignette Ads:
Vignette Ads are full-screen ads that appear between page loads on mobile devices. These ads do not interrupt reading and are shown only when users navigate between pages. Because they are full-screen, advertisers pay higher CPM rates.
Google carefully controls how often vignette ads appear to avoid annoying users. This makes them one of the most profitable ad formats without harming user experience.
How to use:
· Enable via Auto Ads
Key Features:
· Full-screen ads
· High CPM
· Shown only during navigation
Where to use:
· Mobile websites with multiple pages
Best for:
· Blogger: Excellent
· WordPress: Excellent
5. Multiplex Ads:
Multiplex Ads show multiple ads in a grid layout, similar to “recommended content.” These ads encourage curiosity clicks and work well at the end of articles. They combine content discovery with monetization.
How to use:
· Create Multiplex ad unit
· Place at page bottom
Key Features:
· Multiple ads in one unit
· Looks like content suggestions
Where to use:
· End of articles
· Sidebar
Best for:
· Blogger: Good
· WordPress: Good
6. Matched Content Ads:
Matched Content Ads promote related content from your own website along with ads. This increases page views and revenue. This format requires eligibility based on traffic.
How to use:
· Enable after eligibility approval
Key Features:
· Promotes own content
· Improves session duration
Where to use:
· Below articles
Best for:
· Large blogs: Best
· Small blogs: Not eligible
7. Anchor Ads (Desktop):
Description:
Desktop Anchor Ads work like mobile anchor ads but appear on desktop screens.
They stick to the bottom of the screen and remain visible while scrolling.
How to use:
· Enable via Auto Ads
Key Features:
· Persistent visibility
· User-friendly
Where to use:
· Desktop websites
Best for:
· WordPress: Good
· Custom sites: Good
8. Auto Ads:
Auto Ads use Google AI to automatically place ads across your site. Google decides the best format and placement to maximize earnings while maintaining user experience.
How to use:
· Turn on Auto Ads
Key Features:
· Fully automatic
· Beginner-friendly
Where to use:
· Entire website
Best for:
· Beginners: Best
9. Text Ads:
Text Ads consist of headlines and descriptions only. They load quickly and blend well with written content. However, they usually earn less than display ads.
How to use:
· Enable in ad unit settings
Key Features:
· Lightweight
· Non-intrusive
Where to use:
· Inside articles
Best for:
· Blogs: Good
10. In-Feed Ads
In-Feed Ads appear within lists or feeds such as blog post lists or product listings. They are designed to match the surrounding content.
How to use:
· Customize layout
· Insert into feed
Key Features:
· Native look
· High engagement
Where to use:
· Homepage feeds
· Category pages
Best for:
· Blogger: Very good
· WordPress: Very good
A. Comparison Table – Google AdSense Ad Formats:
| No. | Ad Format | Description (Short) | How to Use | Key Features | Best Placement | Best Platform |
|---|---|---|---|---|---|---|
| 1 | Display Ads (Responsive) | Flexible ads that adjust size & format automatically | Create ad unit → paste code | Responsive, high CPM, visual ads | Above the fold, sidebar | Blogger, WordPress, All |
| 2 | In-Article Ads | Ads placed between article paragraphs | Insert code inside content | High CTR, native look | Inside long articles | Blogger, WordPress |
| 3 | Anchor Ads (Mobile) | Sticky ads on mobile screen | Enable via Auto Ads | Always visible, close option | Bottom of mobile screen | Blogger, WordPress |
| 4 | Vignette Ads | Full-screen ads between pages | Enable via Auto Ads | Full-screen, high CPM | Between page loads (mobile) | Blogger, WordPress |
| 5 | Multiplex Ads | Grid-style ads like recommendations | Create multiplex unit | Multiple ads, curiosity clicks | End of articles | Blogger, WordPress |
| 6 | Matched Content Ads | Shows related site content with ads | Eligibility required | Improves session time | Below articles | Large blogs |
| 7 | Anchor Ads (Desktop) | Sticky ads on desktop screen | Enable via Auto Ads | Persistent visibility | Bottom of desktop screen | WordPress, Custom sites |
| 8 | Auto Ads | Google places ads automatically | Turn on Auto Ads | AI-based, beginner-friendly | Whole website | Blogger, WordPress |
| 9 | Text Ads | Simple text-only ads | Enable in ad settings | Fast loading, minimal design | Inside content | Blogs |
| 10 | In-Feed Ads | Ads inside content lists | Insert into feed layout | Native appearance | Homepage, category pages | Blogger, WordPress |